PRIVACY POLICY

Stop Wishing Start Doing – Free Book Offer

Last updated: 14 October 2026

1. Introduction

Welcome to the Stop Wishing Start Doing Book Funnel, accessible at:

We are committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, request a book, complete a payment, register for our Masterclass or choose to receive marketing communications.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

The organisation responsible for determining how and why your personal information is processed (the data controller) is:
Legal Business Name: Structured Mastery Group Ltd

Registered Address: 35-37 Ludgate Hill, London, United Kingdom, EC4M 7JN

Privacy Contact Email: hello@moctaradeleke.com


For privacy-related enquiries, please contact us using the details above.

3. Information We Collect

When you interact with our Book Funnel, we may collect the following information:

Personal and contact information
Full name
Email address
Telephone number, where provided
Postal and delivery address

Order and transaction information
Book ordered
Order reference
Date of purchase
Amount paid
Payment status
Dispatch and fulfilment status
Refund or cancellation information

Marketing preferences
Whether you have opted in to receive marketing emails
The date and method of your consent
Changes to your marketing preferences
Unsubscribe requests

Technical information
Depending on the technologies enabled on our website, we may collect information such as your IP address, browser type, device information, pages visited, referral source and website interaction data.

Customer communications
If you contact us, we may retain relevant correspondence to help resolve enquiries, fulfil orders and maintain appropriate business records.

4. How We Use Your Information and Our Lawful Bases

Purpose
  • Processing your book order and payment
  • ​Arranging postage and delivery
  • ​Sending order confirmations and dispatch notifications
  • ​Responding to order-related enquiries
  • ​Maintaining legally required financial and tax records
  • ​Preventing fraud and maintaining website security
  • ​Sending optional promotional emails
  • ​Managing marketing preferences and unsubscribe requests
  • ​Website analytics and non-essential tracking
Lawful basis
  • Performance of a contract
  • ​Performance of a contract or legitimate interests, as appropriate
  • ​Legal obligation
  • ​Legitimate interests or legal obligation, as appropriate
  • ​Consent
  • ​Consent and/or legal obligation, as appropriate
  • ​Consent where required
Where we rely on legitimate interests, we consider the necessity of the processing and its impact on your privacy.

5. Payment Processing – Stripe

Payments for postage and packaging are processed through Stripe.

When you complete your order, Stripe may collect and process payment information, including your card details, billing information and transaction-related data.

We receive relevant transaction information, such as payment status, amount paid, order reference and payment confirmation.

We do not receive or store your full payment card number or card security code in our own customer records.

Stripe processes payment information in accordance with its own applicable privacy information and contractual arrangements.

For more information, visit:

6. Website and Checkout – ClickFunnels

Our Book Funnel is hosted and operated using ClickFunnels.

ClickFunnels helps us display the landing page, collect checkout information, process orders through our payment integration and direct customers to the appropriate confirmation page.

Information submitted through the Book Funnel may be stored or processed within ClickFunnels to enable these functions.

Access to customer information is restricted to authorised individuals who require it for legitimate business purposes.

7. Customer Management and Email Automation – ActiveCampaign

We use ActiveCampaign to manage customer records and automate relevant email communications.

Information transferred to ActiveCampaign may include:
Name and email address
Order and purchase information
Delivery information where required for order communications
Customer tags and relevant automation activity
Marketing consent status
Email communication history

ActiveCampaign may be used to send order confirmations, dispatch notifications and other necessary order-related messages.
Where you have provided valid marketing consent, we may also use ActiveCampaign to send educational content, Masterclass invitations, updates and information about Power Mastery Academy.

Declining marketing consent will not prevent you from placing a book order or receiving essential transactional communications.

8. Optional Marketing Consent

During checkout, you may be presented with an optional checkbox stating:

"Yes, I'd like to receive updates and helpful resources from Moctar Adeleke by email."

This checkbox is not mandatory and must not be pre-selected.

If you choose to opt in, we may send you relevant communications, including personal development resources, Masterclass invitations, book updates and information about our programmes and services.

You can withdraw your consent at any time by clicking the unsubscribe link in a marketing email or contacting us directly.

Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.

We will maintain an appropriate record of your consent and any subsequent changes to your preferences.

9. Book Fulfilment and Postal Delivery

We use the personal information provided during checkout to prepare and dispatch your physical book.

This may include sharing your name, delivery address and, where necessary, relevant contact information with postal or delivery providers such as Royal Mail or another courier selected for fulfilment.

Initially, book orders may be prepared and dispatched internally.

If we later engage a third-party fulfilment provider, we will ensure appropriate data protection arrangements are in place and update this Privacy Policy where necessary.

We only share information reasonably required to fulfil your order.

10. Masterclass Registration

Following your book purchase, you may be invited to register separately for our free live Masterclass.

If you choose to register, additional personal information may be processed through our Masterclass registration and communication systems.

Registration is optional and is not required to receive your book.

Where applicable, separate privacy information may be provided during the Masterclass registration process.

Purchasing the book does not automatically enrol you in a paid Power Mastery Academy programme.

11. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support essential website functionality, security and checkout processing.

We may also use optional analytics, advertising or performance-tracking technologies where configured.

Where required by law, we will obtain your consent before placing or accessing non-essential cookies or similar technologies.

You can manage your preferences through the cookie controls made available on the website.

For further details, please refer to our Cookie Policy: Cookie Policy

12. Who We Share Your Information With

We do not sell your personal information.

We may share relevant personal data with trusted service providers where necessary to operate our business, including:

ClickFunnels – website and checkout management
Stripe – payment processing
ActiveCampaign – customer records and email automation
Postal and courier providers – physical book delivery
Authorised personnel responsible for customer support and order fulfilment
Professional advisers, regulators or public authorities where legally required

Where service providers process personal information on our behalf, we seek to ensure appropriate contractual and security arrangements are in place.

13. International Data Transfers

Some of our technology providers may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

These safeguards may include applicable UK adequacy regulations, approved contractual protections or other legally recognised transfer mechanisms.

14. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilment, customer support and applicable legal obligations.

Our intended retention approach is:
Information
  • Order, payment and accounting records
  • ​Delivery and fulfilment records
  • ​Customer support correspondence
  • Marketing contact information
  • ​Consent and unsubscribe records
  • ​Technical and website information
Retention approach
  • Normally six years after the end of the relevant financial year, or longer where legally required
  • ​For as long as reasonably needed to manage delivery, returns, disputes and related obligations
  • ​For as long as reasonably necessary to resolve enquiries and manage potential claims
  • ​Until consent is withdrawn or the information is no longer required, subject to periodic review
  • ​As long as reasonably necessary to demonstrate compliance and respect communication preferences
  • ​Consent and/or legal obligation, as appropriate
  • According to the applicable system settings and our documented retention requirements
When information is no longer required, we will securely delete or anonymise it, subject to any continuing legal obligations.

If you unsubscribe from marketing, we may retain limited information on a suppression list to ensure you do not receive further unwanted promotional emails.

15. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration or disclosure.

These measures may include restricted system access, appropriate authentication controls, secure payment processing and access management for authorised personnel.

No online system can guarantee absolute security, but we work to maintain appropriate safeguards for the information we process.

16. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

Request access to your personal information.
Ask us to correct inaccurate or incomplete information.
Request deletion of your information in certain circumstances.
Request restriction of processing.
Object to certain processing, including direct marketing.
Request data portability where applicable.
Withdraw consent where processing relies on consent.
Raise a concern about how your personal information is handled.

These rights are subject to applicable legal conditions and exemptions.

For example, requesting deletion of your personal information does not necessarily require us to delete records that we must retain to comply with legal or accounting obligations.

To exercise your rights, please contact:
support@powermasteryacademy.com

We will respond within the timeframe required by applicable data protection law, normally within one month.

17. Complaints

If you have concerns about how we process your personal information, please contact us first so we can investigate.

You also have the right to complain to the UK Information Commissioner's Office (ICO).

18. Children's Privacy

Our Book Funnel is intended for adults aged 18 and over.

We do not knowingly seek to collect personal information from children through this promotional offer.

If you believe that a child has provided us with personal information without appropriate authorisation, please contact us.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, service providers, technologies or legal requirements.

The latest version will be published on this website with an updated revision date.

20. Contact Information

For any questions regarding this Privacy Policy or your personal information, please contact:
Structured Mastery Group Ltd

Email: hello@moctaradeleke.com

Address: 35-37 Ludgate Hill, London, United Kingdom, EC4M 7JN


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